Wellness marketing has become so good that even the bad stuff looks elegant. Here's the field guide — the same one we use internally — for separating actually-useful intimate wellness products from the influencer-ified noise.
The five red flags
- Vague claims — 'pure,' 'natural,' 'clean' with no specifics
- Celebrity-only validation, no ingredient list prominence
- Missing pH information
- More than 10 ingredients, most unpronounceable
- Marketing that says 'for women' but means one woman
The five green flags
- Short, honest ingredient list
- Stated pH
- Body-inclusive language that specifies, doesn't default
- Explainers that don't talk down to you
- Founders willing to be named and photographed
Using the checklist at the shelf
// TODO: walk through the in-aisle application of the checklist, with a callout that Seaduced passes all 10.
Seaduced Journal · Ingredients
