Most intimate-wellness marketing imagines one body, one pairing, one script. This is what it looks like when a brand actually designs for the rest of us — not as an afterthought, but as the starting point.
Marketing vs. actual design
A rainbow sticker on the same old bottle is not inclusive design. // TODO: unpack the difference between marketing retrofit and product-first inclusion.
What every-body design changes about a formula
When you stop designing for a single idealized pairing, your formula, your packaging copy, and your tone all shift. // TODO: walk through concrete examples — silicone compatibility, pH range, language on the label.
Reader voices
“I stopped buying anything from the 'intimate' aisle of the drugstore years ago. The first time I held a bottle that wasn't designed for someone else's body, I almost cried.”
Seaduced Journal · LGBTQ+
